How To Become A Model In South Africa (2025)

A model is a person who is hired to display and promote clothing, accessories, products, or ideas by posing for photographs, walking on runways, or appearing in advertisements. Models work in various fields, including fashion, commercial advertising, fitness, and artistic projects. They often collaborate with photographers, designers, makeup artists, and other professionals to create appealing images or presentations.

There are different types of models, such as:

Fashion Models – Showcase clothing and accessories for designers and brands, often on runways or in high-fashion editorials.
Commercial Models – Appear in advertisements for everyday products, including print, TV, and online campaigns.
Fitness Models – Represent athletic or health-related brands, highlighting a fit and toned physique.
Glamour Models – Focus on more sensual or provocative photography, often for magazines or calendars.
Plus-Size Models – Represent clothing and products for the plus-size market.
Petite Models – Typically shorter than the standard fashion model but work in commercial and print modeling.
Child Models – Represent children’s clothing and products.
Parts Models – Model specific body parts, like hands, feet, or hair, for specialized advertising

How To Become A Model In South Africa

South Africa boasts a vibrant and dynamic modeling industry, with cities like Cape Town, Johannesburg, and Durban serving as key fashion hubs. The industry is known for its diversity and the ability to launch international careers, as seen with supermodels like Candice Swanepoel and Behati Prinsloo. If you’re aspiring to join the ranks, here’s a comprehensive guide on how to become a model in South Africa.

1. Understand the Different Types of Modeling

Before you begin, it’s essential to understand the different types of modeling to find where you best fit:

Fashion (Editorial) Modeling: High fashion work for magazines and designers. Requires a unique look and height (usually above 5’8″ for women and 6’0″ for men).
Commercial Modeling: Involves advertising products for print and digital media, suitable for all ages and looks.
Runway Modeling: Focuses on fashion shows and catwalks. Height and slim physique are crucial.
Plus-Size Modeling: Growing in popularity, this category celebrates fuller figures.
Fitness Modeling: Requires a toned and athletic physique.
Influencer Modeling: Leveraging social media presence to collaborate with brands.

2. Assess Your Potential and Build Confidence

Modeling is about confidence as much as looks. Here’s how to prepare:

Self-Evaluation: Critically assess your body type, facial features, and overall look to identify the category you best fit into.
Confidence Building: Practice poses in front of a mirror and take sample photos to get comfortable in front of a camera.
Health and Fitness: Maintain a healthy lifestyle, including balanced nutrition and regular exercise, to stay in optimal shape.

3. Create a Professional Portfolio

Your portfolio is your resume in the modeling world. It should showcase your versatility and ability to adapt to different styles.

Hire a Professional Photographer: Invest in high-quality, professionally taken photos. Avoid heavily edited or filtered images.
Types of Shots: Include headshots, full-body shots, and a variety of poses showcasing different expressions.
Keep It Simple: Wear minimal makeup and simple clothing to highlight your natural features.

4. Research and Approach Reputable Agencies

Signing with a reputable modeling agency can significantly boost your career. In South Africa, top agencies include:

Boss Models (Cape Town, Johannesburg, Durban)
Ice Models (Cape Town, Johannesburg, Durban)
Twenty Model Management (Cape Town)
Alushi Models (Johannesburg)
G3 Model Agency (Cape Town)

Tips for Approaching Agencies:

Do Your Research: Check the agency’s reputation, client base, and types of models they represent.
Apply Online: Most agencies have online application forms. Submit natural, high-quality photos along with accurate measurements.
Open Calls: Attend open castings if available, dressed simply and professionally.

Warning Signs:

Avoid Agencies That Demand High Fees: Legitimate agencies take a commission from your earnings, not upfront fees.
Be Cautious of Scams: Research and read reviews before signing any contracts.

5. Leverage Social Media and Networking

Social media is a powerful tool in the modeling industry. Platforms like Instagram and TikTok are especially effective for gaining visibility.

Create a Professional Profile: Post high-quality photos and engaging content relevant to fashion and modeling.
Engage with Followers: Build a community by responding to comments and collaborating with other influencers.
Tag Brands and Agencies: Strategically tag brands and modeling agencies to get noticed.
Attend Networking Events: Fashion shows, brand launches, and industry events are great opportunities to network.

6. Develop Skills and Take Classes

Successful models are not just beautiful; they are skilled performers. Enhance your abilities by:

Taking Modeling Classes: Learn posing, runway walking, and camera etiquette.
Acting Classes: Helpful for commercial modeling where expressions are key.
Public Speaking and Communication Skills: These are essential for interacting with clients and media.

7. Gain Experience Through Freelancing and Local Gigs

Before hitting the big leagues, gain experience by:

Collaborating with Local Photographers: TFP (Time for Print) shoots help you build your portfolio without cost.
Participating in Local Fashion Shows: These provide valuable runway experience.
Building a Strong Portfolio: The more diverse your work, the better your chances of getting signed.

8. Understand the Legal Aspects and Contracts

Entering the modeling industry involves legalities you should be aware of:

Read Contracts Carefully: Understand the terms, including commission rates and contract length.
Seek Legal Advice: If unsure, consult with an attorney or a trusted industry mentor before signing.
Know Your Rights: Be aware of your rights regarding image use and compensation.

9. Stay Professional and Consistent

Professionalism is key to a sustainable modeling career. Here’s how to maintain it:

Punctuality and Reliability: Always be on time for castings and shoots.
Maintain Your Appearance: Consistency in your look is crucial for long-term contracts.
Build a Good Reputation: Your reputation in the industry can open or close doors.

10. Be Persistent and Resilient

Modeling is a highly competitive industry with a lot of rejection. To succeed:

Stay Positive and Resilient: Learn from rejections and keep improving.
Adapt to Changes: The industry trends change frequently. Stay updated and adaptable.
Keep Learning and Growing: Continue refining your skills and evolving your style.

With South Africa’s growing influence in the global fashion scene, now is an exciting time to pursue a modeling career. Take the first step, and who knows – the next international runway or global campaign could be yours

What Do Models Do?

Models showcase clothing, accessories, or products for advertising and promotional purposes. They work in various settings, including fashion shows, photo shoots, commercials, and print media. Models pose for photographers, walk runways, and sometimes act in commercials or promotional videos. Their role is to present products in an appealing way to attract customers. Additionally, they collaborate with designers, stylists, makeup artists, and photographers to achieve the desired look for a campaign or project.

Benefits Of Being A Model

Being a model offers several benefits, including:

Travel Opportunities: Models often get to travel to different cities or countries for photoshoots, fashion shows, and other events.
Networking: You meet influential people in the fashion, entertainment, and media industries, which can open doors to other career opportunities.
Financial Rewards: Successful models can earn substantial incomes through campaigns, endorsements, and runway shows.
Creative Expression: Modeling allows you to be a part of creative projects, collaborating with designers, photographers, and stylists.
Confidence and Self-Esteem: Regular exposure to cameras and audiences can boost confidence and self-presentation skills.
Perks and Freebies: Models often receive free clothing, accessories, and beauty products from brands they represent.
Skill Development: You develop skills in posing, walking, communication, and maintaining a professional image.
Influence and Recognition: Successful models can gain significant social media followings and influence trends in fashion and lifestyle.
Versatility and Career Growth: Modeling can lead to other career paths, such as acting, brand ambassadorship, or entrepreneurship

Some Famous Models In South Africa

South Africa has produced several internationally renowned models, including:

Candice Swanepoel – Known for her work as a Victoria’s Secret Angel and appearances in major fashion magazines.
Charlize Theron – Although better known as an actress, she started her career as a model in South Africa before transitioning to Hollywood.
Behati Prinsloo – Namibian-born but raised in South Africa, she is also a Victoria’s Secret Angel and has modeled for numerous high-end brands.
Agyness Deyn – Though she gained fame in the UK, she spent part of her early career in South Africa.
Lee-Ann Liebenberg – A prominent South African model known for her magazine covers and advertising campaigns.
Jo-Ann Strauss – Former Miss South Africa who transitioned into modeling and television presenting.
Tanit Phoenix – Model and actress known for her swimsuit and lingerie modeling, as well as roles in international films.
Bonang Matheba – Although primarily known as a television personality, she has made significant strides in the fashion and modeling industry.

These models have not only gained national recognition but have also made significant marks on the international fashion scene.

Conclusion

Becoming a model in South Africa is a journey that requires dedication, hard work, and strategic planning. By understanding the industry, building a strong portfolio, approaching reputable agencies, leveraging social media, and maintaining professionalism, you can carve a successful modeling career. Remember, resilience and adaptability are key – embrace the challenges and keep pushing forward.