How To Become A Plus Size Model In South Africa (2025)

The fashion and modeling industry in South Africa has evolved significantly, embracing more diverse body types, including plus-size models. If you have a passion for modeling and want to break into the plus-size industry, there are specific steps you need to follow. This guide provides a detailed roadmap on how to become a successful plus-size model in South Africa.

1. Understanding Plus-Size Modeling

Before diving into the industry, it’s important to understand what plus-size modeling entails. Plus-size models typically wear sizes 12 and above and work in various sectors such as:

• Fashion Modeling: Walking the runway for designers specializing in plus-size clothing.
• Commercial Modeling: Featuring in advertisements, catalogues, and campaigns for retail brands.
• Body Positivity & Influencer Work: Promoting self-love and confidence through social media.

Plus-size modeling is not just about size; it’s about confidence, personality, and the ability to showcase clothing in an appealing way.

2. Meeting the Requirements

While traditional modeling has strict height and size requirements, plus-size modeling is more flexible. However, there are still some basic requirements:

• Size: Usually from size 12 upwards. Some agencies specify size 14-18 as the preferred range.
• Height: Ideally 5’6” (167 cm) and taller, but shorter models can still find work in commercial modeling.
• Proportionate Body Shape: Agencies and clients look for curvy, well-proportioned bodies.
• Clear Skin & Healthy Hair: Good skincare and hair maintenance enhance your marketability.

Remember, confidence and a unique look can help you stand out even if you don’t meet all the traditional requirements.

3. Build Your Confidence & Posing Skills

Modeling requires a strong presence and confidence in front of the camera. To build your confidence:

• Practice posing in front of a mirror. Study poses from plus-size models like Ashley Graham, Lesego Legobane (ThickLeeyonce), and local SA plus-size influencers.
• Work on different facial expressions. Smiling, serious, sultry—different looks suit different campaigns.
• Learn runway walking. If you’re interested in runway modeling, practice walking with good posture.
• Embrace your body. Self-love and confidence will make you more photogenic and appealing to brands.

4. Create a Professional Portfolio

A modeling portfolio is your visual resume and is crucial in securing work. To create a strong portfolio:

• Hire a professional photographer who has experience with plus-size models.
• Include a variety of shots – full-body, close-up, and mid-length shots.
• Wear fitted, flattering clothing to showcase your shape. Avoid baggy clothes.
• Minimal makeup and natural hair are best for some shots to highlight your features.
• Show versatility by including different looks—casual, high-fashion, swimwear, and editorial styles.

If you’re on a budget, collaborate with photography students or aspiring photographers looking to build their portfolios.

5. Find a Reputable Modeling Agency

Getting signed by a legitimate modeling agency increases your chances of booking jobs. Some top agencies in South Africa that represent plus-size models include:

• ICE Models
• Boss Models
• GAPA Model Agency
• 20 Model Management
• Alushi Models

When approaching agencies:

• Visit their website and check their requirements. Many have online submission forms.
• Submit professional photos (your portfolio). Avoid heavily edited or filtered images.
• Write a compelling introduction about yourself, including your body measurements.
• Be professional and persistent. If rejected, don’t get discouraged—try other agencies or freelance opportunities.

Beware of scams! Legitimate agencies do not ask for upfront payments for representation.

6. Use Social Media to Your Advantage

In today’s digital age, many models are discovered through social media. Use platforms like Instagram, TikTok, and Facebook to build your brand:

• Post high-quality pictures showcasing your modeling ability.
• Engage with plus-size brands and photographers. Comment and interact with industry professionals.
• Use relevant hashtags like #PlusSizeModelSA, #CurvyModel, #BodyPositivity.
• Showcase your personality. Brands love models who are relatable and engaging.

Many South African brands scout models online, so having a strong social media presence can open doors.

7. Network & Collaborate

Building connections in the modeling industry is crucial. To expand your network:

• Attend casting calls and fashion events. Events like SA Fashion Week sometimes feature plus-size fashion lines.
• Collaborate with local designers and photographers. This helps you gain experience and exposure.
• Join plus-size modeling groups or forums. Platforms like Facebook have communities where job opportunities are shared.
• Reach out to local brands. Many South African clothing brands, like Donna and Plus Fab, cater to plus-size fashion.

Networking increases your chances of landing gigs, so be proactive in putting yourself out there.

8. Go for Open Castings & Auditions

Even if you don’t have an agency, you can still get modeling jobs through open castings. Keep an eye on:

• Social media pages of brands and agencies. Many post open casting calls.
• Fashion schools and colleges. They often need models for student projects.
• TV commercials and magazines. Local media sometimes requires plus-size models for features.

Prepare for auditions by dressing simply in figure-hugging clothing, wearing minimal makeup, and carrying your portfolio.

9. Stay Fit & Take Care of Your Health

Plus-size modeling promotes body positivity, but maintaining a healthy lifestyle is still important. Agencies and clients prefer models who take care of their bodies.

• Eat a balanced diet to maintain energy and healthy skin.
• Exercise regularly. Activities like yoga, walking, or strength training help with posture and confidence.
• Stay hydrated and get enough sleep. This keeps your skin glowing and body energized.

Your health and well-being are just as important as your size in the industry.

10. Stay Resilient & Keep Improving

Breaking into the plus-size modeling industry can be challenging. Rejections are common, but persistence is key.

• Keep updating your portfolio with new professional photos.
• Continue practicing new poses and expressions.
• Take modeling workshops or online courses to improve your skills.
• Stay positive and confident in your journey.

Every successful model started somewhere. If you remain dedicated and consistent, opportunities will come.

Remember, the fashion industry is evolving, and there is space for models of all shapes and sizes. Embrace your uniqueness and go after your dream with confidence

1. Runway Modeling – Walking in fashion shows for brands that offer plus-size clothing.
2. Editorial & Print Modeling – Appearing in magazines, catalogs, and promotional materials.
3. Commercial Modeling – Working in advertisements for clothing, beauty, and lifestyle products.
4. Fit Modeling – Helping designers and brands create and test plus-size clothing by providing real-body feedback.
5. Social Media & Influencing – Many plus-size models build personal brands on social media, promoting body positivity and inclusivity.
6. Campaigns & Advocacy – Representing diversity and inclusion in the fashion and beauty industries

1. Representation and Empowerment

• Helps promote body positivity and self-acceptance.
• Inspires others to embrace their natural body shape.
• Challenges unrealistic beauty standards in the fashion industry.

2. Expanding Opportunities in Fashion

• The demand for plus-size models is increasing as brands embrace inclusivity.
• Opportunities in runway shows, print ads, social media campaigns, and commercial modeling.
• Chance to work with major fashion brands catering to plus-size consumers.

3. Financial Benefits

• Growing market means higher earning potential.
• Brands often pay well to reach the plus-size demographic.
• Potential for sponsorships and collaborations with fashion and beauty brands.

4. Unique Market Position

• Less competition compared to standard-size models.
• Can carve a niche and build a strong personal brand.
• Many plus-size models gain a loyal fan base on social media.

5. Personal Growth & Confidence

• Boosts self-esteem and body confidence.
• Provides a platform to advocate for body positivity.
• Opportunities to network with designers, photographers, and influencers

1. Lesego Legoeane (@thickleeyonce)

Lesego Legoeane, widely known as Thickleeyonce, is a South African model, photographer, and body positivity advocate. She challenges conventional beauty norms and inspires confidence through her vibrant and unapologetic presence. Her Instagram showcases her fashion sense and promotes self-love.

2. TJ Ngoma

TJ Ngoma is a trailblazing plus-size male model, actor, and activist in South Africa. He has been featured in prominent publications like GQ Magazine and has modeled for major brands such as Superbalist. Ngoma uses his platform to advocate for body positivity and representation of plus-size individuals in the fashion industry.

3. Plus Size Models RSA

Plus Size Models RSA is a modeling agency dedicated to representing plus-size talent in South Africa. They provide a platform for models to showcase their work and promote diversity in the fashion industry. Their Instagram features various plus-size models, highlighting the agency’s commitment to inclusivity