South Africa’s richest musicians are easily also the richest in Africa – it is always going to be difficult to outdo in terms of money because of the volume and depth of the South African market, and the global reach of South African music.
The global reach is not restricted to those making music in English; you will find performers using a variety of languages, and performing different genres — from the rhythmic pulse of Kwaito to the soulful echoes of gospe.
This article explores the lives, careers, and entrepreneurial exploits of South Africa’s musicians with the biggest bags.
Richest Musicians In South Africa
1. Black Coffee – The Global House Maestro ($60 Million)
Black Coffee (born Nkosinathi Maphumulo) stands unchallenged at the top of South Africa’s musical wealth hierarchy. His signature deep house beats have taken him far beyond local clubs and into the elite circles of international music. A Grammy winner and global collaborator (think Drake and David Guetta), Black Coffee’s music production prowess is only part of the story.
Business Moves:
- Owner of Soulistic Music, a successful record label
- Invested in high-end real estate and nightclubs
- Partnered with tech startups and luxury brands
His international touring revenue and brand endorsements have propelled him to mogul status.
2. Steve Hofmeyr – The Afrikaans Controversy Magnet ($15 Million)
Though polarizing, Steve Hofmeyr remains a dominant figure in South Africa’s entertainment landscape. His dedicated Afrikaans-speaking fan base contributes to his robust music and acting revenue.
Beyond Music:
- Profitable acting career in South African television and film
- Multiple book publications
- Ownership of production assets and rights
Despite public controversy, Hofmeyr’s business model thrives on loyal support and self-produced content.
3. AKA (R.I.P.) – The Hip-Hop Trailblazer ($12 Million)
Kiernan Forbes, known as AKA, was a revolutionary figure in South African hip-hop until his tragic death in 2023. His wealth was built through hit singles, fashion ventures, and smart collaborations.
Legacy Ventures:
- Multiple platinum albums and chart-topping singles
- Co-owned Cruz Vodka’s watermelon flavor
- Founded Beam Group to manage branding and strategy
His estate continues to earn from royalties, brand deals, and music streaming, cementing his lasting influence.
4. Die Antwoord – The Zef Punk Provocateurs ($10 Million)
Ninja and Yolandi Visser from Die Antwoord, a group famous around the world for its visually chaotic music videos and edgy hip-hop style known as “Zef.”
Global Impact:
- Cult following in Europe and North America
- Featured in international films and fashion campaigns
- Profitable merchandise line and digital art sales
While controversial, their brand merges shock value with innovation, keeping fans engaged—and cash flowing.
5. Cassper Nyovest – The Hip-Hop Brand Boss ($9.8–$15 Million)
Cassper Nyovest (Refiloe Phoolo) is a South African rap icon; one of the biggest names in rap as far as the continent is concerned. But he is not just a rapper; he’s a savvy businessman. Known for filling stadiums—literally—his “Fill Up” concert series is legendary.
Business Footprint:
- Owns Family Tree Records
- Launched his own sneaker line with Drip Footwear
- Entered the alcoholic beverage market with Billiato, a luxury liquor brand
His multiple income streams, from endorsements to personal ventures, make him one of the most diversified stars on this list.
6. Rebecca Malope – The Gospel Queen ($5 Million)
Rebecca Malope’s influence stretches across generations. With more than 30 albums released, she holds an iconic status in the gospel genre.
Her Empire:
- Hosting and judging gospel TV shows
- Concerts and worship tours across Africa
- Revenue from music sales, licensing, and royalty collections
As South Africa’s most successful gospel artist, she’s built her legacy on consistency and unwavering faith.
7. Juanita du Plessis – Afrikaans Stardom ($3 Million)
Juanita du Plessis enjoys a loyal following among Afrikaans speakers. Her music, which blends country vibes with emotional ballads, consistently charts high.
Earnings Sources:
- Album sales and ticketed tours
- DVD and digital music packages
- Family collaborations (with son Franja du Plessis)
Her career longevity proves the power of niche appeal and regional loyalty.
8. Nasty C – The International Rap Diplomat ($3.7 Million)
Nsikayesizwe David Junior Ngcobo, aka Nasty C, represents South Africa’s new global wave in hip-hop. Since signing with Def Jam, he has elevated his reach across continents.
Monetization Moves:
- Global streaming from hit songs like “There They Go”
- Acting appearances and brand endorsements (e.g., AXE, Mercedes-Benz)
- Merchandise and fashion collaborations
Nasty C bridges African flair with global swagger, earning him impressive crossover success.
9. DJ Euphonik – The House Hustler ($2.5 Million)
Themba Mbongeni Nkosi, better known as DJ Euphonik, is a respected name in house music, production, and radio.
Multiple Roles:
- Co-founder of “SHOTGUN,” an events brand
- Long-time radio host and TV personality
- Real estate investor with properties across Johannesburg
His formula is simple but effective: mix beats, share insights, and flip houses.
10. DJ Sbu – The Hustler Extraordinaire ($2 Million)
DJ Sbu (Sbusiso Leope) is the ultimate entrepreneur-musician. Starting as a radio DJ, he quickly transformed into a cultural icon.
Business Ventures:
- Founded TS Records and later Mofaya, a popular energy drink brand
- Authored motivational books
- Public speaker and media personality
His hustle transcends music, promoting African empowerment and youth entrepreneurship.
Trends Shaping Musical Wealth in South Africa
While talent remains central, it’s clear that branding, savvy investments, and diversification are the real keys to accumulating wealth. Here are the emerging trends:
- Independent Labels: Many musicians now own their music rights, labels, and production assets.
- Merchandise & Fashion: Clothing lines and signature products are strong income sources.
- Tech Integration: Apps, NFTs, and digital concerts are becoming popular vehicles for wealth.
- Real Estate & Endorsements: Musicians are investing in property and teaming with global brands.
Related:
- Top 10 Richest Rappers In South Africa
- Top 10 Richest Families In South Africa
- Top 10 Richest Provinces In South Africa
- Top 10 Richest Actors in South Africa
- Top 10 Richest Forex Traders In South Africa
Closing
South African musicians are showing the world how artistry and enterprise can coexist. These 10 individuals didn’t just chase fame—they crafted sustainable ecosystems around their brands, redefining what it means to be a successful artist in Africa.
From Black Coffee’s international acclaim to DJ Sbu’s entrepreneurial hustle, their journeys inspire not just fans but aspiring creatives across the continent. So whether it’s deep house beats or inspirational gospel, South Africa’s richest musicians are proof that when you blend creativity with strategy, the results are nothing short of golden.